Franchise Council of Australia

NFC21-22 Day Two Program

PROGRAM – Tuesday 5 April

8.55am – 10.20am AEST


8.55am – 9.10am AEST

Welcome and Day Two Opening

Andrew Klein, NFC21-22 MC


9.10am – 10.20am AEST

Culture Son et Lumiere

A creative session to help transform your culture, improve communications and connections in the digital age, for team building and creating high performing, tightly bonded teams and external ambassadors in the experience economy.

Mark Carter, peak performance, productivity and leadership authority


10.20am – 10.50am AEST


10.50am – 11.35am AEST


Navigating the post-Covid retail leasing landscape

This session will consider the commercial leasing landscape in 2021, including:

  • The challenges of lockdowns and landlord negotiations now that leasing protections and support frameworks are no longer in place
  • What power do you have whilst in a lease that’s marginal or loss making?
  • The opportunities for forward-thinking franchises to expand and renegotiate retail leases in the current marketplace
  • What rents are doing in 2021 and 2022
  • Best practice leasing strategies that have worked for franchisors
  • What does the acceleration of online mean in sales reporting and occupancy cost obligations

FACILITATOR: Racha Abboud, Principal Lawyer, Commercial | Franchising, Macpherson Kelley


Ross Cassimatis, General Manager, Leasewise

Serge Infanti, Managing Director, Foodco Group

Andrew Benefield, Chief Development Officer, Chatime Group

How to stop losing customers and actually grow

Join a panel of specialists and business leaders to tackle confronting questions many franchise brands ask themselves, such as:

  • Why do customers really leave?
  • What can we do to stop our customers leaving?
  • Are we even attracting the right customers in the first place?
  • What growth opportunities are we missing?
  • How should we be effectively measuring the success of our business?

The panel will share insights, strategies and learnings from their own experiences on what franchise brands should be prioritising to drive profitable customer growth for each and every franchisee.

FACILITATOR: Mark James, CEO & Chief Strategist, Customology


Michael Barnard, General Manager, Customology

Mark McGinley, CEO, Couriers Please

Adam Neill, COO, at Soul Origin

Culture Workshop with Mark Carter

In this workshop Mark will have an expanded conversation around the creation of the 4 traditions and the translation of 4 culture evolutions into business. This will allow for some brainstorming, free flow discussions and ideation in the typical style of a practical workshop. These two components, relevant to the initial keynote, will be appropriate for identifying how to initially revitalise your cultures especially in light of the emerging economies in the experience economy digital age and post the year that was!

PRESENTER: Mark Carter

11.40am – 12.25pm AEST


Strategic network planning for post-COVID growth

With Australia’s next national Census taking place on the 10 August 2021, franchisors will soon have access to fresh data to drive their network planning decisions. Attend this session to:

  • Understand how to use demographic information and data for territory planning, site planning and strategic network planning
  • Hear franchisors share their experience of site selection and territory planning for post-COVID growth.

Think of this session as an investment in your business – and this knowledge can be like insurance to minimize your future risk.

FACILITATOR: Peter Buckingham CFE, Managing Director, Spectrum Analysis

What is the key to a successful marketing campaign?

 Hear some of Australia’s leading brands share their practical advice on:

  • Targeting your marketing to the right audiences to generate cut-through in a congested market
  • Using data, customer research and testing to build a successful marketing campaign
  • Measuring the success of your marketing campaign


Christian Johansson, Chief Marketing Officer, RAMS

Mark Attard, Chief Marketing Officer, San Churro

The clock’s ticking on sustainability

Meet the challenges of implementing sustainability across your business and prepare for upcoming regulatory deadlines. Attend to learn:

  • How to develop a culture of sustainability
  • How you can maintain franchisee profitability while minimising landfill
  • Solutions for meeting customer expectations and regulatory deadlines

Cost-effective instore solutions for implementing sustainability

FACILITATOR: Rachel Glasbergen, Senior Business Manager, The Alternative Dairy Co


Natalie Brennan, GM, Muffin Break

Jessica Padman,  Distributed Resources Leader, EnergyAustralia

12:25pm – 1.25pm AEST


1.25pm – 2.10pm AEST


Recruitment solutions in the new world

In a competitive recruitment environment, how do you ensure your franchise system stands out from the crowd?

Discover how to:

  • Maximise the effectiveness of your SEO, boosted social media posts and ads through delivering compelling content
  • Promote your system to prospective franchisees through telling the success stories of your franchise partners
  • Diversify your recruitment marketing mix to drive brand awareness and build your recruitment pipeline

FACILITATOR: Glenn Walford, Founder, franchise buyer


Tanya Kanaris, Network Development Manager, Price Attack

Greg Prussia, National Business Development Manager, Bedshed

Luke Martin, National Development Manager, PACK & SEND

Managing business disruption

The risk of further government lockdowns remains a key challenge for franchise networks, impacting business and financial planning. Find out how to manage business disruptions, build resilience, support your people and even grow your network amidst ongoing uncertainty and changed trading conditions.

FACILITATOR: Geoff McDonnell, Owner & Managing Partner,  Business Essentials


Steve Plarre, CEO, Ferguson Plarre Bakehouses

Selina Bridge, CEO, KX Pilates

Effective communication in uncertain times

What positives have come out of COVID-19 that now shape our communication styles? Attend to learn:

  • How to lead in a positive way in unstable times
  • The do’s and don’ts of difficult and personal conversations with your team
  • Tips to build a compelling future for the team

FACILITATOR: Kelley Matson, Head of Education & Lead Presenter, Franchise Relationships Institute

2.15pm – 4.00pm AEST


2.15pm – 3.00pm AEST

Panel: Helping our people get their mojo back

Supporting your network for post-pandemic wellbeing and resilience

  • Helping franchisees to cope with with the myriad issues of the Covid business environment
  • Managing the impacts of stress has impacted on the franchisor head-office team
  • Supporting young people and employees across your network

FACILITATOR: Greg Nathan, Founder, Franchise Relationships Institute


Nicole Noye, Chief Executive Officer, Collective Wellness

Beth Pocklington, Head Of Franchisee Development, Forty Winks Franchising

Daniel Mesiti, Multi-Unit Franchisee, Boost Juice

3.00pm – 3:50pm AEST

How to build a billion-dollar business

Learn how Gabby and brother Hezi went from selling at market stalls to building some of Australia’s most successful digital businesses with a combined exit valued of more than $1 billion.  In an era where everyone is going online and the need to be digital has never been more important, this covers it all.  Learn how to:

  • innovate and build an online business on a budget
  • disrupt a sector
  • build an intrapreneurial culture
  • sell online
  • deal with set-backs, failure, competitive threats and more

Gabby Leibovich, Co-founder of Catch of the Day, Menulog, scoopon and Luxury Escapes

Gabby Leibovich from a new online grocery store that offers consumers discount goods that supermarket giants such Coles and Woolworths.
Melbourne. 21 September 2011.

3.50pm – 4.00pm AEST

Closing remarks

Andrew Klein, NFC21-22 MC


4.00pm AEST


4.00pm – 6.00pm AEST


Please note program is subject to change.


A maximum of 450 CFE education points toward the Certified Franchise Executive (CFE) qualification are awarded for participation in NFC21-22.