Franchise Advisory Centre

Introduction to Franchising

This course attracts 200 CFE Credits

Delivery Method: Live and interactive via Zoom

Sessions: 4 x 2 Hour Sessions

This course will give you an understanding of:

• The main franchise business models;
• Advantages and Disadvantages of franchising;
• Requirements of the Franchising Code of Conduct;
• Fees and royalties applicable in franchising;
• The unique nature of the franchise relationship

https://www.franchiseadvice.com.au/introduction-to-franchising/

Effective Franchise Recruitment Workshop

This course attracts 200 CFE Credits

Delivery Method: Live and interactive via Zoom

Sessions: 4 x 2 Hour Sessions

Recruiting the right franchisees in the right manner is a critical factor in the successful growth and long-term sustainability of franchise brands.

Increasing regulation of the franchise sector, occasional negative media coverage and the risk of litigation require franchisors to bullet-proof their recruitment processes even before recruiting their first franchisee.

Recruiting franchisees is often quoted by franchisors as the most difficult aspect of franchising. Finding the right franchisees in the right place at the right time is hard enough for any system, without greater competition in the market, and extensive compliance requirements.

The cost of recruiting franchisees is also on the rise, putting recruitment budgets under pressure. And finally, the current economic climate brings both opportunities and adversity to franchise recruitment activities.

Against this backdrop, franchisors with efficient and effective recruitment processes that embody best practice will continue to grow. Learn how to improve your system’s recruitment processes at the forthcoming Effective Franchise Recruitment workshop.

https://www.franchiseadvice.com.au/effective-franchise-recruitment/

Managing Franchisee Underperformance

This course attracts 100 CFE Credits

Delivery Method: Live and interactive via Zoom

Sessions: 2 x 2 Hour Sessions

Strategies and tactics to improve franchisee performance and profitability.

Underperforming franchisees can damage the brand, drain support resources, and erode the value of their own business.

Identifying the symptoms and causes of underperformance at the earliest possible opportunity, and applying the correct intervention strategies and tactics, can preserve and grow a franchisee’s equity, as well as reduce risks to the franchisor and the rest of the network.

This workshop will identify key types of underperformance, and how to overcome them. It explores:

• The relationship between recruitment, training, support and performance;
• Creating and monitoring compliance standards;
• Individual franchisee and group reporting requirements;
• The potential for conflict (and its consequences) when franchisees struggle to achieve profitability;
• Changes to the business model that can improve franchisee performance;
• How does franchisee performance affect network growth and development?

https://www.franchiseadvice.com.au/managing-franchisee-underperformance/

Improving Franchise Advisory Councils

This course attracts 100 CFE Credits

Delivery Method: Live and interactive via Zoom

Sessions: 2 x 2 Hour Sessions

Franchise Advisory Councils (FAC’s) are a representative committee of franchisees which act as an interface between franchisees and franchisors on tactical and strategic issues. They can provide significant benefits to both groups when established and run correctly, and help build competitive advantage for a brand by fostering a culture of engagement and innovation.

FAC’s that are focussed and operated correctly are an asset to a franchise network, however FAC’s that are poorly structured and managed can quickly lose their way and lose credibility with both franchisees and franchisor management.

This workshop provides a unique opportunity for mature systems to learn how to reinvigorate their Franchise Advisory Council’s, and will provide developing systems key pointers on how to establish an effective FAC that helps maintain and enhance the franchise relationship.

https://www.franchiseadvice.com.au/improving-franchise-councils/

Franchise Marketing Forum

This course attracts 160 CFE Credits

Delivery Method: Live and interactive via Zoom

Sessions: 4 x 1.5 Hour Sessions

4-part online and interactive series exploring four core objectives of franchise marketing. Each part features a case study presentation from a leading service and retail brand, plus expert insights and interactive group discussion.

Part 1: Attract new customers

·         Finding new ways to engage with potential new customers;

·         Making the most of smaller marketing budgets;

·         Creating meaningful offers with real value;

·         Exploring new pathways to customer acquisition;

Part 2: Retain & reactivate existing customers

·         Why customer loyalty should never be taken for granted;

·         Triggers that send customers elsewhere, and how to avoid them;

·         Simple strategies to bring dormant customers back to life;

·         How to increase purchasing frequency, transaction value, and customer advocacy;

Part 3: LAM that inspires & motivates franchisees

·         Understanding the dynamics of local area marketing (LAM);

·         Moving from control to collaboration for best results;

·         Hits and misses with incentives and rewards programs;

·         Recognising and promoting pockets of excellence across the network;

Part 4: Recruit new franchisees

·         Why recruitment marketing is so different from consumer marketing;

·         Common mistakes in franchise recruitment that waste time and money;

·         The importance of your franchise recruitment landing page;

·         The role of a finance partner in your franchise recruitment strategy;

https://www.franchiseadvice.com.au/franchise-marketing-forum/

Organise a Franchise Conference

This course attracts 100 CFE Credits

Delivery Method: Live and interactive via Zoom

Sessions: 2 x 2 Hour Sessions

Organising a franchise conference is one of the most difficult jobs in a franchisor’s head office, and one with significant responsibilities.
When done well, a good conference can help lift network sales, franchisee satisfaction and compliance, and provide an overall positive impact on the network. When done poorly, a bad conference can have the opposite effect.

But despite their status as a flagship activity of the franchisor, many franchise conferences are organised hurriedly, without adequate planning and resources.

This workshop covers critical factors to consider when planning your next franchise conference, and will provide greatest benefit to those participants who will be holding a conference in the next 12 months.

https://www.franchiseadvice.com.au/organise-a-franchise-conference/

Franchise Leadership Forum

This course attracts 160 CFE Credits

Delivery Method: Live and interactive via Zoom

Sessions: 4 x 1.5 Hour Sessions

This 4-part online and interactive series explores four core elements of change and franchise leadership. Each part features a case study presentation from a leading service and retail brand, plus expert insights and interactive group discussion.

Part 1: How franchisors and regulators are responding to Franchising Code changes 

• How have franchisors adapted to the new Code, including the disclosure of rebates?
• What are the trends and practical implications of new dispute resolution processes?
• How will the new penalties under the Code be enforced, and what guidance will be available from regulators?
• How to prepare for the introduction of the new Franchise Disclosure Register;
• How the residual effects of the pandemic continue to impact the franchise sector.

Part 2: Adapting to rapid change in your operating environment

• Supply chain disruptions and labour shortages;
• The impact of new technologies on efficiency;
• Consumer trends now and into the future;
• Economic indicators that impact franchising;
• Managing compliance in a shifting landscape

Part 3:  Embracing change from within: How innovations by franchisees can grow sales and lift profits

• Why franchisee innovations can be highly effective;
• Common types of innovation, and developing a culture to support franchisee initiative;
• The role of Field Support personnel and Franchise Advisory Councils in promoting and sharing best practices;
• Prioritising and managing innovation proposals.

Part 4:  Changes in franchise recruitment: New solutions for current and emerging recruitment problems

• Current factors impacting franchise recruitment;
• Marketing channels to find new candidates;
• Advantages & disadvantages of multi-unit franchising;
• Are franchise resales an opportunity or distraction?
• Financing challenges for new franchises.

https://www.franchiseadvice.com.au/franchise-management-forum/

Training and induction for franchisors and franchisees

This course attracts 75 CFE Credits

Delivery Method: Live and interactive via Zoom

Sessions: 1 x 2 Hour Session

Franchisees who are trained comprehensively from the outset are more confident in operating their businesses, demand less ad-hoc support from the franchisor, and are more compliant – and ultimately more profitable – than poorly-trained franchisees.

An induction program that gets franchisees and their staff off to a flying start ensures that highly competent operators represent the brand from the outset, while customers receive great service and a seamless brand experience. In turn, the franchisee is more satisfied with their investment and are better advocates for the brand. Providing franchisees and their staff with the business, technical and operational skills to thrive are critical, yet many franchisors fail to critically assess their training effectiveness, and may be missing important opportunities to improve network outcomes.

By the same token, induction training for a franchisor’s own team members may be cursory and overlook core elements necessary to support franchisees effectively and consistently across the brand.

This workshop helps franchisors understand how to improve the effectiveness and outcomes from its training activities at both franchisee and head office level, and create professional development pathways for franchisor personnel, franchisees, and frontline workers.

https://www.franchiseadvice.com.au/training-and-induction/

Resolving Franchise Disputes

This course attracts 100 CFE Credits

Delivery Method: Live and interactive via Zoom

Sessions: 2 x 2 Hour Sessions

Franchise disputes can damage the brand, divert valuable support resources, and erode the value of both the franchisor’s and franchisee’s respective businesses.

Identifying the causes of disputes at the earliest possible opportunity, and applying the correct intervention strategies and tactics, can preserve and grow franchise relationships, or bring unviable relationships to an end whilst preserving the dignity and investment of those involved.

This workshop will identify key common causes of disputes, and how to overcome them. It explores:

• Common origins, nature and causes of franchise disputes;
• Avoiding unnecessary escalation;
• Maintaining continuity of support services during disputes;
• The importance of trust, transparency and respect in franchise relationships;

https://www.franchiseadvice.com.au/resolving-franchise-disputes/

Managing Franchise Resales

This course attracts 100 CFE Credits

Delivery Method: Live and interactive via Zoom

Sessions: 2 x 2 Hour Sessions

The resale of an existing franchise creates significant demands on a franchisor’s limited organisational resources, which can often be better deployed on recruiting new franchisees, or supporting existing operators.

Managing franchise resales so that they occur as quickly and efficiently as possible is in the best interests of the franchisor, the franchise network and the franchisee whose business is for sale.

By clarifying and expediting the process, not only can the franchisor reduce the demands on their resources, but can facilitate the exit of selling franchisees (who can often be disengaged or underperforming) with more aligned and higher-performing operators.

This workshop explores how to manage franchise resales to achieve better outcomes for franchisors and franchisees alike.

It is highly recommended that participants have first completed the Effective Franchise Recruitment workshop before registering for this event.

https://www.franchiseadvice.com.au/managing-franchise-resales/