Submissions for the 2021 National Excellence in Franchising Awards are now closed.
Application Fee: $399.00
This award is for excellence in strategy and execution of a marketing program within a franchise system.
Note: A marketing program can be anything designed to drive profitable consumer sales and/or positive brand awareness and can include an internal marketing program.
Any franchise system operating within Australia is eligible to enter. The submission must pertain to a marketing program that occurred within Australia using Australian-based staff and was launched or came to fruition in the 12 months immediately preceding the opening date for entries. Entries must pertain to a marketing program that was undertaken for a single brand.
To enter the awards you must be a financial FCA member, including at the time of the presentation of the awards.
Benefits of participating in this award
Areas to be assessed
|Opportunity||The significance of the marketing opportunity. This includes how the specific opportunity was identified and specific goals of the program.|
|Plan||The sophistication of the planning process. This includes the documentation and monitoring of the plan and the measures put in place to track the ongoing success of the program.|
|Communication and execution||The buy-in of franchisees and other stakeholders on which the program’s success depended.|
|Results and feedback||The overall success of the program and how results were used for maximum benefit.|
NOTE: This is general information only – for specific awards criteria you must log in at https://fca.awardsplatform.com