Submissions for the 2024 Business Essentials FCA Excellence in Franchising Awards, Excellence in Marketing open 9 October 2023.
Application Fee: $600 ex GST
Award Definition
Awarded for excellence in the implementation and execution of a dynamic internal or external marketing program or strategy by a franchise system that offered an increase in profit for consumer sales and/or positive brand awareness for the brand.
Note: A marketing program can be anything designed to drive profitable consumer sales and/or positive brand awareness and can include an internal marketing program.
Eligibility
Any franchise system operating within Australia is eligible to enter. The submission must pertain to a marketing program that occurred within Australia using Australian-based staff and was launched or came to fruition in the 12 months immediately preceding the opening date for entries. Entries must pertain to a marketing program that was undertaken for a single brand.
To enter the awards you must be a financial FCA member, including at the time of the presentation of the awards.
Benefits of participating in this award
Areas to be assessed
Opportunity | The significance of the marketing opportunity. This includes how the specific opportunity was identified and specific goals of the program. |
Plan | The sophistication of the planning process. This includes the documentation and monitoring of the plan and the measures put in place to track the ongoing success of the program. |
Communication and execution | The buy-in of franchisees and other stakeholders on which the program’s success depended. |
Results and feedback | The overall success of the program and how results were used for maximum benefit. |
NOTE: This is general information only – for specific awards criteria you must log in at https://fca.awardsplatform.com